Have you noticed the gleam in your sibling’s eyes when you gave her a coveted denim jacket that she couldn’t afford? Did the artist in you soar when you received that ultimate pastel crayon collection from your cousin in UK? How many times did you recall the shy delight on your grandma’s face when you gave her a new sweater in her favourite shade of red? Gift giving, when meaningful and for the right occasion brings a lifetime of happiness to both, the giver and the receiver.
Life today is fast-paced and busy. Most people do not find the time, resources or the energy to buy gifts. With the advent of online shopping and gift-cards, people have found it somewhat easier to make their gift purchases. However, most online stores carry similar products in a given category. For example, home décor category of products generally contain bowl sets, cutlery, kitchen gadgets, idols of gods, photo frames, bed spreads, vases and so on. You get the drill, right? Let’s just say you bought these items off the cart and gifted your friend a bowl set on her house-warming. When she opens her gifts, you can be pretty sure her aunt Hilda and her sister Anita gave a set each as well. While most people mean well and try to give something useful or something pretty as gifts, their selection would be based on their personal choice and budget. What about the receiver’s choice?
Picking the right gift is never easy. Let’s say you picked a perfectly nice silver fruit basket for your mother-in-law and spent $250 on it! You give it to her and she goes “Hmm. Thank you dear. Very pretty. If I knew your budget perhaps I could have suggested a framed mirror that I have been meaning to buy for the foyer. The crystal fruit bowl from my mother has never left our counter, you know?”
Eric was looking at online stores to pick a gift for his friend’s wedding. They listed a category called “Funky”. Curious, he decided to try his luck. Indeed the gifts were “funky”. There were some 2 dozen USB flash drive options in different animation characters. But, they were all USB flash drives! How he wished someone would suggest to him the right gift for his budget based on his friend’s preferences instead of him trying to second guess based on limited options at his fingertips! If there are too many options then he would end up spending all his free time looking online instead of walking his dog! Just then the bulb above his head lit up!
He looked up a shopping outsourcing partner. To his luck he found two companies to help him. Neither of them was located
in his home-town. After going through their websites, he decided to try one of them. This company serviced him through online and phone and shipped the personalised gift to his address in Sydney. Delighted with this new found freedom from gift shopping, Eric decided to take off for a run on the Bondi beach, with his ideal mate…his dog!
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